Haninda Puspa, M. L. and Berutu, F. (2025) “Jamu Preservation And Purchase Intention: Innovation Strategies In Acaraki Jamu”, Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 8(1), pp. 99-110. doi: 10.46837/journey.v8i1.261.