Dampak Implementasi Corporate Social Responsiblity (CSR) Terhadap Citra Merek (Studi Kasus Adopsi Beruang Madu Oleh Hotel Four Points by Sheraton Balikpapan) - Franita, Georgiana; Lukitasari, Rimalinda; Damayanti, Luh (Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 2022)