Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

An Exploration Of Traditional Entil Food In Tabanan Regency

Owen Pratama — 2025-06-30

Entil is a unique traditional Tabanan dish made from rice wrapped in Kalingidi leaves, then boiled for 4-5 hours. This specialty food is primarily known to residents of Pupuan and Penebel sub-districts and is traditionally prepared during special occasions such as Ulihan and Nyepi rituals. Beyond its cultural significance, entil represents an untapped potential for culinary tourism development in the region. This research employs a descriptive qualitative method to explore the meaning and philosophy of entil in depth while examining its potential as a culinary tourism attraction. Data sources are divided into primary and secondary data, with collection techniques including literature studies, interviews, and direct observation. Data analysis focuses on qualitative information from literature and interviews using narrative and discourse analysis. The research applies Roland Barthes' food evolution/structuralist theory to understand the formation of philosophical meanings that reflect symbolic and ritual values in food. The results indicate that entil embodies three primary meanings: historical significance, cultural identity, and potential for creative economy development through culinary tourism. In the philosophy of the Tabanan people, entil is believed to be an offering to God during the Ulihan ceremony and is considered a "souvenir" for the god Pitara/ancestors when returning to heaven. This research also highlights how entil can serve as a unique selling proposition for culinary tourism in Tabanan, contributing to sustainable tourism development while preserving local culinary heritage.

Commercial Signage In Beachwalk Kuta: A Linguistic Landscape Approach To Tourist Engagement

Luh Mega Safitri — 2025-06-30

This study aims to examine the linguistic meanings embedded in outdoor commercial signage displayed on banners at various outlets in Beachwalk Shopping Center, Kuta. Employing a qualitative research approach, this study adopts the framework of linguistic landscape analysis to explore how language is used in public commercial spaces. Data was collected through photographic documentation using a smartphone, capturing a variety of banners present in the shopping center. The collected data were then analyzed using Multimodal Discourse Theory proposed by Kress and Van Leeuwen (2006) and Leech’s (1983) Theory of Meaning to identify the underlying linguistic and semiotic elements. The findings reveal that the linguistic expressions found in the commercial banners convey conceptual, connotative, and affective meanings. Furthermore, these banners reflect emotions, aspirations, persuasive strategies, and behavioral representations of business owners or advertisers. The study highlights the role of linguistic landscape in shaping consumer perceptions and its potential implications for tourism and commercial branding in public spaces.

The Excellence Of ITDC Nusa Dua Bali As A World-Leading Mice Tourism Venue

Putu Agung Prianta — 2025-06-30

MICE is a promising tourism industry sector in Indonesia, driven by global business growth and the need for companies to hold meetings, incentives, and business trips. This study aims to understand: the history of the establishment of ITDC Nusa Dua, Bali, as the most comprehensive integrated tourism area in Indonesia; to understand the advantages of ITDC, as a leading MICE tourism venue in the world; and to understand the benefits of MICE tourism in Nusa Dua, Bali, for the development of various sectors in Bali and Indonesia. The theories used are MICE theory and sustainable tourism theory. Qualitative research method. The data collection technique is literature study. The results of the study show that the development of convention tourism has long been designed by the Indonesian Government together with UNDP since 1969, culminating in the establishment of BTDC in 1973. The Nusa Dua Tourism Area, which is now ITDC, became the first integrated MICE destination with international standards. Its success is supported by strategic factors such as geographical location, natural beauty, accessibility, and thorough planning by international consultants. MICE tourism contributes significantly to the growth of various sectors in Bali, both directly in organizing events and other supporting sectors.

Planning Of Walking Tour Packages Bali Harmony Green Tour In Kuta Area At PT. Sebumi Berbagi

Rafaela Yohanda — 2025-06-30

Bali tourism has become a popular destination in Indonesia, attracting both international and domestic tourists. Therefore, the planning of tour packages is a crucial part of this industry, as it is related to the quality and its impact on tourist satisfaction. The purpose of this research is to understand the planning of the Bali Harmony Green Tour walking tour package in the Kuta area by PT. Sebumi Berbagi. This research uses observation, documentation, literature review, and interviews as methods, followed by data analysis. The findings of this research include the identification of both man-made and natural tourism potentials in the Kuta area, Bali, and the planning product of the Bali Harmony Green Tour walking tour package by PT. Sebumi Berbagi. Additionally, the benefits of the Bali Harmony Green Tour Walking Tour are as follows: health impacts such as cardiovascular training and improved sleep patterns from walking, economic impacts including support for local small and medium enterprises (UMKM) through participant spending, social impacts from interactions between participants and local communities, and environmental impacts by reducing pollution from fuel-powered vehicles.

Innovation Of Orange Into Candy In Batu Kaang Village, Kintamani, Bali

Billy Tanius — 2025-06-30

Batukaang Village in Kintamani, Bali, is renowned for its high-quality Kintamani oranges (citrus reticulata), known for their unique aroma and flavor. However, marketing efforts largely focus on fresh fruit, resulting in underutilization of surplus or downgraded oranges rejected for size, shape, or color. This surplus, especially during peak harvests, leads to price drops and reduced farmer income. This study addresses the issue by developing a value-added product, Kintamani orange jelly candy as an innovative souvenir aligned with Bali's culinary tourism. Using a qualitative descriptive method and simple experimental design, three gelling agents (seaweed agar, cornstarch, and commercial jelly powder) were tested to find the best formulation for taste and texture. Sensory evaluation by 70 untrained panelists measured preferences across seven attributes: chewy and soft texture, taste, aroma, color, shape, and aftertaste, using a five-point hedonic scale. Product C, made with commercial jelly powder, was most preferred for its soft, chewy texture and pleasant flavor and aroma, though improvements in shape and color were needed. Product A received moderate acceptance, while Product B rated lowest in all categories, indicating a need for reformulation. The findings highlight the potential of Kintamani orange jelly candy as a strategy to reduce fruit waste and enhance the economic value of local produce. It also offers a promising new culinary souvenir to promote Batukaang Village within Bali’s tourism sector. Further research is recommended to refine formulations, broaden market reach, and evaluate commercial feasibility on a larger scale.

Increasing Einvite.id's Brand Awareness To Boost Sales

Marmaiyatno Marmaiyatno — 2025-06-30

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.

Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali

I Wayan Adi Pratama — 2025-06-30

This literature review explores the implementation of Artificial Intelligence (AI) in event marketing strategies and its implications for the event industry in Bali. The study aims to understand how AI can enhance operational efficiency and attendee experience by analyzing its applications in personalization, data analysis, and predictive analytics. Despite the benefits of AI, such as improved attendee engagement and operational efficiency, challenges like data privacy and digital infrastructure limitations in Bali must be addressed. The research provides insights for event organizers and policymakers to leverage AI effectively, contributing to Bali's position as a premier event destination.

Mapping Conflicts Involving Local Communities In Tourism Destinations: A Systematic Literature Review

Masroulina Sevtiani — 2025-06-30

Tourism as a strategic sector often brings paradoxical consequences for local communities: on the one hand it promises economic growth, but on the other hand it triggers various social, cultural, spatial and environmental conflicts. This study aims to map conflicts involving local communities in tourism destination development through a systematic literature review approach of international academic publications. The results of the thematic analysis identified five main conflict categories: (1) conflict and resistance analysis, (2) perceptions, attitudes, and responses, (3) conflicts due to tourism development, (4) conflict resolution, (5) identity issues, and (6) online resistance. This study fills the gap in the literature by developing a classification of conflicts based on actors and issues, and highlighting forms of community resistance, both overt and symbolic. The findings reinforce the urgency of tourism planning based on social justice and inclusive participation for long-term sustainability.

Jamu Preservation And Purchase Intention: Innovation Strategies In Acaraki Jamu

Margaret Levana Haninda Puspa — 2025-06-30

This study explores innovation as a strategy to preserve traditional jamu and increase consumer interest in the modern era, focusing on Acaraki Jamu as a case study. Using a qualitative descriptive method, data were collected through observation, in-depth interviews with five informants (a marketing manager, a barista, and three young consumers), and documentation. The findings show that Acaraki Jamu implements innovation through product presentation, modern café concepts, and the use of coffee-style preparation methods. These strategies have successfully transformed the image of jamu from a traditional herbal drink to a contemporary lifestyle choice, especially among younger consumers. Acaraki also utilizes digital marketing and minimalist interior design to support consumer engagement. The study concludes that innovation plays a vital role in reviving traditional cultural products by making them more accessible and appealing to modern audiences. This research contributes to the understanding of how cultural heritage can adapt to current market demands through creative transformation, offering insights for businesses aiming to preserve tradition while attracting new market segments.

Analysis Of The Influence Of Motivation On Tourists’ Visiting Decisions To The Mangrove Ketapang Urban Aquaculture Mauk, Tangerang Regency

Chintana Angelita Dewi — 2025-06-30

This research was prompted by a decline in tourist visits to the Ketapang Mauk mangrove ecotourism area between May and September 2024, suggesting potential issues related to tourists’ motivation in making visitation decisions. The aim of this study is to determine whether motivation has an influence on tourists’ decisions to visit the area. A quantitative descriptive approach was employed, and data were collected through questionnaires distributed to 100 respondents. The data were analyzed using a simple linear regression method to examine the relationship between motivation and visiting decisions. The analysis also included supporting tests to measure the strength and direction of the influence. The results of the study indicate that motivation has a significant and positive influence on tourists’ decisions to visit Ketapang Mauk mangrove ecotourism. This finding highlights that motivational factors play a vital role in shaping tourists’ behavior. Based on this, it is recommended that tourism managers improve strategies that enhance visitor motivation. These may include improving tourism infrastructure and services, enhancing promotional activities, and offering unique, environmentally based educational experiences that align with tourists’ interests and values. Motivation should remain a key consideration in sustainable tourism planning for this destination.

Analysis Of The Influence Of Price And Location On Tourists' Revisit Intention At Faunaland Ancol Jakarta

Ronald Roberto — 2025-06-30

The research conducted by the author aims to examine the influence of two variables, namely X1 (Price) and X2 (Location) on Y (Revisit Intention) of tourists at Faunaland Ancol using a quantitative method. Faunaland Ancol is one of the family tourist destinations located in the Taman Impian Jaya Ancol area, North Jakarta, DKI Jakarta.In the study conducted using a quantitative descriptive method, the research data collected using a questionnaire distributed directly to 100 respondents of Faunaland Ancol visitors. The analysis method used is multiple linear regression test which aims to test the relationship between independent variables (Price and location) on the dependent variable (Return Interest). The results of the analysis obtained show that the independent variables (Price and Location) have a significant influence on the dependent variable (Revisit Intention) of tourists at Faunaland Ancol. The test used is the R Square Determination Coefficient or R² of 0.563 or 56.3%. Based on this, it can be interpreted that the influence of variables X1 (Price) and X2 (Location) on variable Y (Revisit Intention) is 0.563 or 56.3% and there is a remainder of 43.7% which is influenced by other factors that are not examined in this study.

Community-Based Cultural Tourism Potential In Karangturi Tourism Village, Lasem District, Rembang Regency

Sofiani Sofiani — 2025-06-30

Karangturi Tourism, Lasem District, Rembang Regency, which is famous for its acculturation of Javanese and Chinese cultures, as well as the heritage of Lasem batik which is a symbol of local cultural identity. Lasem, known as "Little China" in Central Java, has rich historical and cultural values, where Lasem batik, with its distinctive motifs and colors, is the main tourist attraction. Although Karangturi Village has basic infrastructure such as hotels, hostels, and food stalls, the management of community-based tourism (CBT) is still not optimal. Limitations in local tourism management, promotion, and cultural preservation are challenges in developing this village as a culture-based tourism destination. This study aims to explore the potential of community-based cultural tourism in Karangturi Village and strategies that can increase active community participation in tourism management, with a focus on the integration of Lasem batik in the development of community-based tourism. This research will be conducted in Karangturi Village by involving various stakeholders, such as local communities, batik craftsmen, tourism business managers, and local government. Data were collected through Focus Group Discussions (FGD), semi-structured interviews, and field observations. The data obtained will be analyzed using thematic analysis, SWOT matrix. The results of the study show that Karangturi Lasem Tourism Village has a very strong cultural identity, especially in history, typical Chinese architecture, and unique Lasem batik. The existence of supporting facilities also provides added value for tourist comfort. However, challenges such as less than optimal transportation access and less than optimal promotion are obstacles that need to be overcome. Opportunities from the growing trend of cultural tourism and government support can be utilized with more aggressive and innovative marketing strategies. The contribution of this research is to make improvements in several sectors that are still less than optimal.

Analysis Of The Influence Of The Use Of Digital Tourism On The Interest In Visiting Generation Z At The Bank Indonesia Museum

Rachel Winata — 2025-06-30

This study is to examine how the use of digital tourism affects generation Z tourists interest in visiting Museum Bank Indonesia. Digital tourism is seen as a type of technological adaption in the travel industry that might draw in young travelers who grew up in the digital age. A questionnaire was distributed to 100 members of Generation Z who had visited Museum Bank Indonesia as a part of this study’s quantitative survey methodology. To analyze the data in this study using simple linear regression. The analysis’s findings, which include a regression coefficient value of 0,594 and a significance value of 0,000 < 0,05, demonstrate that digital tourism significantly and favorably influences visitor interest. Therefore, the employment of digital technology in museums has been successful in promoting a rise in visitor numbers, particularly in Generation Z.

The Influence Of Tourist Experience On Interest In Visiting The Jakarta Maritime Museum

Vanessa Audi — 2025-06-30

The Jakarta Maritime Museum, despite its rich historical and cultural significance, receives lower visitor numbers compared to nearby attractions. Understanding the role of tourist experience in shaping interest in visiting such cultural sites is crucial to enhancing their appeal and sustainability. This study employed a quantitative research design using a structured online questionnaire distributed to 100 respondents who had visited or were familiar with the museum. Data were analyzed using SPSS 27, incorporating descriptive statistics, validity and reliability tests, simple regression analysis, and hypothesis testing. The findings revealed a positive and significant influence of tourist experience on visiting interest. The regression coefficient was 0.404, with a t-value of 7.662, surpassing the critical value of 1.984 (p < 0.05). The coefficient of determination (R²) was 0.375, indicating that tourist experience explains 37.5% of the variation in interest to visit the museum. These results highlight the importance of enhancing service quality, emotional engagement, and visitor interaction to improve interest in visiting the Jakarta Maritime Museum. The findings offer practical insights for museum management and contribute to the broader literature on heritage tourism development in emerging economies.

Optimizing Sustainable Tourism Management In Saribu Gonjong Village, West Sumatra

Feronika Berutu — 2025-06-30

Sustainable tourism can serve as a means to establish a positive relationship between tourism activities and the local environment. It encompasses three key dimensions: physical environment, socio-cultural sustainability, and economic sustainability. Optimizing the sustainable management of tourism at tourist destinations is essential. One such destination in West Sumatra is the Saribu Gonjong Tourism Village (SARUGO), located in Sorong Sungai Dadok Village, Kanagarian Koto Tinggi, Gunung Omeh Subdistrict, Lima Puluh Kota Regency. This tourism village is known for its authentic Minangkabau way of life, situated amidst lush green nature and featuring traditional houses that reflect the grandeur of Minangkabau architecture. In addition, Saribu Gonjong offers cultural attractions such as traditional Minangkabau dance performances. The tourism potential of Saribu Gonjong Village needs to be optimized through sustainable management practices. However, current tourism management efforts are still suboptimal and require a stronger emphasis on sustainability principles. This study employs a descriptive method with a qualitative approach, utilizing both primary and secondary data. Data collection techniques include in-depth interviews, participatory observation, and documentation. The collected data are analyzed through three stages: data reduction, data presentation, and conclusion drawing. To ensure data validity, data and source triangulation methods are applied. The research findings show that the increase in visits to Sarugo Tourism Village is achieved through collaborative promotion and annual cultural events. Challenges in accessibility and craft marketing are addressed through community self-initiatives, although government support remains necessary. From an environmental perspective, the village promotes awareness of cleanliness, cultural values, and mutual cooperation. Economically, positive contributions have begun to emerge, although they are limited by the fluctuating number of visitors. The potential of local businesses and agrotourism still requires strengthened promotion and service improvement. Socially, community training and cultural preservation efforts are in place, but remain limited and need to be expanded.